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The Need For GTM Security -- Daniel Avital // CHEQ
MarTech Podcast ™ // Marketing + Technology = Business Growth
How to Validate Web Traffic and Conversions
The worst thing for a CMO or demand generation leader is that you would accidentally block a real pain customer. We deploy what we call in cybersecurity jargon, honeypots, which are basically bot traps. The strategy today seems to be consolidating all these tools under one suite of solutions so that they will speak with each other and you eliminate blind spots. Marketers shouldn't have to go out of the loan.
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