Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
The CMO Podcast
Shifting Brand Expectations Across Generations
This chapter explores how different age groups view brands in relation to social issues, with older consumers preferring a focus on products and younger ones calling for social responsibility. It emphasizes the necessity for brands to adapt to changing consumer behaviors and the growing influence of women in sports marketing. The discussion also reflects on evolving grocery shopping dynamics and the impact of Gen Z's digital engagement on brand strategies.
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