S2 E11: How The Big 4 Are Performing / Kevin O’Leary’s Blame Game / Twitter’s Tensions
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Is Twitter Now a Viable Platform?
Marketers are always looking for the perfect creative to run in an ad. They know that it's going to perform better than something that looks like it's out of a catalog. If you're fighting a battle with one hand tied behind your back, you have no chance. This is the first time I've seen e-commerce ads on Twitter. In fact, I've tried it once and it was a spectacular failure.
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