The Compounding Effect of Evangelical Marketing

Bob Greene: Evangelical marketing is not something that a lot of people, but I don't even think that it's a term that's used in today's society. He says imagine if your clients and the people that were partaking in your business were religious about you. Greene: Every single person inside that company adheres to the gospel of what we're doing. How would things change? You need to read the book The Power of Potential by Thomas Derry.