What's the difference between influencers who look successful… and entrepreneurs who actually are?

In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million.

They've helped scale companies like Scopely ($5B exit) and Liquid Death, advised countless founders, and now they're opening up like never before about what it really takes to build a business that lasts. From burning out on the way to $50M in ARR in just three years, to rebuilding after failed exits and learning how to balance marriage, money, mission, and meaning—this conversation is a raw, honest, and deeply insightful masterclass in entrepreneurship.

You'll learn:

Why going viral isn't the same as building enterprise value
The "swamp" that traps 7-figure personal brands—and how to escape it
How to scale without breaking your marriage or your soul
Why building systems beats hiring saviors
The cheat code they wish they'd used sooner (and how you can now)
Why "shoveling the crap" is the real secret to success

Plus, hear their take on personal branding, reputation, and why real impact doesn't always trend on TikTok—but it changes lives.

If you're serious about entrepreneurship, leadership, or building something that outlasts you, this is a must-listen.

🎧 Grab their new book — Shoveling Bleep: A Love Story About the Entrepreneur's Messy Path to Success

681: The Pete and Sebastian Show - EP 681 - I JUST GOT TO VENT

The Pete and Sebastian Show

Who Does the Dogs’ Work and Family Dynamics

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