Martech 101: back to basics
The Drum Podcast
00:00
How Do We Effectively Use Automation to Enable Creativity?
I break it into three broad components, better ideas and experiences. So what insights can you have to effectively give better solutions to your customers? And then I kind of plot my Martec stack against it, or I leverage a client's Martec stack to fulfill various roles within it. Well, let's take a look at that performance side of it, then. What would you say are some of the kind of biggest priorities there?
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