2min chapter

Idea to Startup cover image

How to Find Problems Worth Solving (and a request for a startup)

Idea to Startup

CHAPTER

Is There a Problem Restaurants Would Solve?

"Plastic almost certainly isn't perceived as a problem from the restaurant's perspective," he says. "It is definitely visible and I now can't help but recognize how much single-use plastic there really is" But it's clearly not changing my behavior since I still order delivery so even if I think that it's a problem for me, it can't be that big a one." He adds: "If it was clear I'd make the money and for customers, maybe a problem they'd solve, it was easily available"

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