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Ben Smith says Semafor will take 10 years to get right

Channels with Peter Kafka

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Introduction

A misplaced ad can really ruin an experience. 68% of consumers prefer ads that are relevant to the content they're embedded in. We make it easier for brands to reach the right audience, like when they're listening to Amazon Music's ad supported tier on an Alexa-enabled device. Learn more at Vox.com slash Museum of Modern Ads.

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