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Adidas v Puma: A Battle of Boots and Brothers

Cautionary Tales with Tim Harford

CHAPTER

Rivalry and Resilience: The Dassler Brothers' Legacy

This chapter chronicles the intense rivalry between Adidas and Puma, born from the split of the Dassler brothers post-World War II. Highlighting themes of loyalty, purpose, and competition, it reveals how their feud shaped the landscape of sports branding and marketing, even extending into the next generation.

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