Some types of advertising content seem to get higher rates of revenue, like if you're advertising technology. You know, these YouTube channels where they are showing cameras and high tech stuff, those ones seem to make a lot more money than, for example, a true crime podcast may go. I actually have more people who listen to send seven from that country, which some people think is not a country than from the big country that claims it. This could apply to any number of different places. So if you listeners, viewers, if you are imagining that it is one place in your mind right now, just think twice because it might be another place I might be talking about Northern Ireland.