Building Community Around E-Commerce: Strategies for Engagement and Growth

Have an existing business that could benefit from adding a community? Then this episode is for you. Gina asks to shift your perspective from an e-commerce only business to helping your customers or ideal members navigate a transition in their lives that is connected to your product. A companion community helps connect your customers in a way that benefits their lives and keeps them coming back. In the same way you think about subscriptions to your products you can offer the same thing with your membership all the while you continue to add ingredients into their lives.