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Embedding lending and credit into the fintech value proposition, with Canopy CEO Matt Bivons

The Fintech Blueprint

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Balancing Personal Problem-Solving with Customer-Focused Design

This chapter explores the importance of designing products for oneself versus designing for others in the context of startup experiences. It discusses the journey of Canopy, a lending infrastructure platform, and emphasizes the need for founders to have a clear mission while also adapting based on customer feedback.

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