What's the Pyramid of Retargeting?

The top level of the pyramid is the cold audience. That's those saved interest audiences that you're sending out these adds to, you know, to the whole world. The next level are people who have raised their hand multiple times - they signed up for your webenar and saw your sals page. And at that point, you're re targeting them again with your sales message. So it's not just about that last step convers for me, it's about engaging with them all the way through a funnel,. going back to the re targeting and the conversions and the re targeting e.