20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Sweathead, A Strategy Podcast
00:00
How to Share a Brief With the Creatives
The best creatives are really good at strachy and laterally minded people. If you give them half a problem, they will want to solve it. They get distinct pleasure for solving the problem that your brief poses. And helping write the brief and having some degree of ownership is catnip. I think there is a differece between overdoing it and having it too unfinished. So get it to a level you're happy with, but don't be frightened about it being maybe a bit so so"
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