The Evolution of Wearables: From Smartwatches to Smart Rings

This chapter explores the shifting landscape of wearable technology, highlighting how the smartwatch market has consolidated around major brands like Apple and Samsung while hybrid models fade away. It investigates the rising popularity of smart rings, particularly the Oura Ring, noting their health tracking advantages over traditional fitness bands. The conversation also discusses the challenges of integrating technology into wearables, the impact of family values on health priorities, and strategic marketing approaches for new health-focused products.