The Choice to Sacrifice Profits for Principles

This episode of The New Abnormal podcast was recorded soon after the Russian attack on Ukraine, and features the serial social entrepreneur Mark Hanis, who co-founded the Ukraine Corporate Index, which tracks corporate stance re: Putin's Russia in the aftermath of its invasion. 

He also co-founded two startups: Inclusive America (a nonprofit to increase diversity, equity, and inclusion in government) and Progressive Shopper (a technology company to harness conscious consumption). 

Previously, Mark has helped found several social impact organizations: to engage global leaders to drive social change at scale; to address the unnecessary deaths due to a shortage of transplantable organs; and to empower citizens and communities with the tools to prevent and stop genocide. 

He also served as a White House Fellow working in the Office of VP Joe Biden as the National Security Affairs Special Advisor for South America, Africa, and Human Rights. 

Named as a 'Young Global Leader' by the World Economic Forum, Mark and his colleagues have been covered by media outlets including The New York Times, Washington Post, CNN, MSNBC and NPR.

So, in this episode, we discuss all of the above, but naturally the main focus is on the activity undertaken by the Ukrainian Corporate Index, which  asks 'on which side of the war do your brands stand?'