SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin
Sleeping Barber - A Marketing Podcast
00:00
The Limitations of SWOT Analysis in Strategy
This chapter explores the shortcomings of SWOT analysis in strategy development, emphasizing its lack of practical value and suggesting alternative approaches. The speakers also discuss the acceptance of tools like SWOT analysis without questioning their effectiveness and the importance of recognizing disruptive analytical methodologies.
Transcript
Play full episode
