Is There a Need for M C Ls?

The m c l has become like the nor star leading indicator for a lot of companies. And it just, mcues do not paint enough of a picture in terms of who they really are,. Are they truly interested, or did you get them to take an action that was not indicative of how much they actually are interested in your product or services? So if we're not trying to optimi for conversion rate, then that really frees us up to market to people in a way where we can educate them and create a wariness.