How Do You Develop a Content Strategy?

A content marketing strategy is never done.

Evolving your strategy as your business develops and changes over time can be a huge undertaking. But it’s necessary and wholly worthwhile to keep the evolution of your business in motion and get your brand to where it needs to be.

In this episode, I’m joined by Kathryn Strachan, Managing Director & Owner of Edinburgh-based FinTech content agency, Copy House. Kathryn has lots of experience helping businesses build and develop content marketing strategies that suit where the brand is now ­– and where it’s going.

Kathryn shares how her team works with businesses to create a content strategy that progresses their brand, as well as insight into Copy House’s marketing strategy, and more.

Find out about:

• Developing a content strategy
• Understanding & attracting your ideal clients
• What content works best at each stage in the funnel

Important Links & Mentions

• Kathryn’s LinkedIn: https://www.linkedin.com/in/kathryn-strachan/
• Copy House: https://copyhouse.io/
• SEO wins case study: https://copyhouse.io/casestudies/helping-inplayer-repurpose-their-content-to-boost-their-search-results-on-google/
• My book: Content 10x: More Content, Less Time, Maximum Results

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