Ep 383: Meta Ads State of the Union 2024 + the Treat Yo' Self Economy | AKNF
DTC Podcast
Valentine's Day Sales and Advertising Strategies
The chapter delves into the performance of brands around Valentine's Day, noting a spike in sales and a decrease post-holiday with consistent overall spending. Brands adapt to consumer behavior by focusing on efficiency, average order value, and returning customers. The discussion covers strategies like discounting high-ticket items, launching products with higher AOVs, and utilizing AI tools in advertising for improved conversion rates.
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