There are four strategic preparation questions that i like to ask myself prior to any potential high value conversation. How much effort we put in should be commensurate with the value we believe we're goin to get. Or it maybe not even the value we think we're going to get, but the potential for it certainly could exist. We often have been taught, conditioned, short examples, to ask ourselves, why should eric do what i want him to do? The problem with that is im not really focusing on your perspective, on transposing min and at the same time, i'm activating my biass assumptions and expectations.

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