AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business
The Digiday Podcast
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Navigating This Evolving Publishing Landscape
This chapter examines the state of the publishing industry ahead of the Digiday Publishing Summit, focusing on key trends such as AI integration, platform traffic dynamics, and economic challenges. It highlights shifts in relationships between publishers and platforms, notably the impacts of recent changes in Google's search algorithm. The conversation delves into innovative strategies for subscriber acquisition and the evolving role of paywalls in response to economic pressures and competition.
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