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2min chapter
3 More Questions (Chris Riccobono) with David Novak and Koula Callahan
How Leaders Lead with David Novak
Embracing Growth Through Strategic Marketing
This chapter delves into the importance of relinquishing control for leadership growth and explores the creation of a clothing line that satisfies unrecognized customer needs. It further illustrates marketing strategies using Taco Bell's 'fourth meal' as a case study in generating new consumer desires.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode