How Leaders Lead with David Novak cover image

3 More Questions (Chris Riccobono) with David Novak and Koula Callahan

How Leaders Lead with David Novak

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Embracing Growth Through Strategic Marketing

This chapter delves into the importance of relinquishing control for leadership growth and explores the creation of a clothing line that satisfies unrecognized customer needs. It further illustrates marketing strategies using Taco Bell's 'fourth meal' as a case study in generating new consumer desires.

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