How Your Early Stage Company Can Survive and Thrive -- Tyler Elliston // Right Side Up
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Marketer's Role in the Early Stage
Marketers role in the earliest stage of a company is "quite small," he says. Product managers should be responsible for what gets built and when it's marketed, she adds. This is actually a lot of what I did as a consultant with companies that didn't do a good job of building their marketing foundation,. She explains how to build successful products that can and need to be marketed.
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Transcript
