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Copywriting - A Great Headline Chooses Its Audience
There's a company doing some of the best advertising that I've seen on TikTok specifically, it's sort of man on the street style interviews. And all the headlines are like something along the lines of the distinction between men six foot and under in a women's eyes is like three rankings of hotness or something. So you can say something that's for literally hundreds of millions of people, but make it feel very personal to me, right?
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