
14. Why Do Most Ideas Fail to Scale?
The Freakonomics Radio Book Club
The Blue Light Special in Camar, WY
The blue light special became such a phenomenon that camart did what any right minded company would do, probably what you or i would do too. They took their success and they tried to make it bigger. The headquarters just outside of chicago would decide where and when and what product would be placed on the blue light special. This meant the manager of gibben camart store no longer had the autonomy to sell off their particular surplus,. nor could they cater to the local customers they knew.
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