How to Start a Business From the Bottom Up

I love this point so much that I had this like, this is one of our more popular videos on YouTube. But go to market and I'm like, look, I start from the bottoms up strategy too. And I start where exactly what you said, where is my audience? Where is the audience that's quickly going to say yes to me? Because everybody likes to start with like a for meditation app,. Like, all right, meditation, guided meditation, like, bro, you can't compete with calm and head space. Let's try the bottom up strategy and go to the easiest. You know what I mean? Exactly. Yes. All right. So it was really because

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