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#10: The HoldCos: Collections of Agencies or Marketing Services Firms? With Macquarie Group's Tim Nollen

Agency Business

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Intro

This chapter explores the intricacies of the advertising agency industry, focusing on the roles of major holding companies like Publicis and Omnicom. The discussion highlights how these entities adapt to changes in the media landscape and how complexity can serve as an advantage rather than a threat.

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