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Product Failures: MoviePass

Rocketship.fm

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Movie Pass

In the beginning, customers would be given vouchers to use when they wanted to go see a movie. They'd either get an electronic voucher or actually print oucher out. At one point, they used what's called hollywood movie money which is sort of this third party movie voucher company that services like serial box promotions. So at this stage, movie pass was essentially sort of hack together, right? They we're fulfilling the value prop for the customer, and they figured out a way to not involve the cinnama houses at all.

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