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From journey mapping to journey management / Jochem van der Veer / Episode #167

Service Design Show

CHAPTER

Is Journey Management a Good Idea?

Journey management can be expressed in, like, a tech stack. So you need that base layer, that visual layer that everyone in your organization is able to use. And with everyone, I mean, the change part of the organization. The data you track, the events you get back, the measurements you do, the surveys you analyze also get stored in different systems.

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