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Four Industry Experts Debate Hollywood’s Moviegoing Crisis

The Town with Matthew Belloni

CHAPTER

Revitalizing the Moviegoing Experience

This chapter explores a $2.2 billion investment aimed at upgrading theaters to enhance customer satisfaction through improved seating, technology, and service. The discussion highlights the evolving preferences of audiences, particularly Gen Z, and the balance between traditional expectations and modern amenities. Additionally, it addresses the challenges facing the film industry, the need for diverse storytelling, and the future of cinema spaces post-COVID.

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