The Conversion Rate Optimization Principles

The form is actually a qualifier, right? Like, we don't need an s t r bant call any more. That's going to be the real difference on whether someone fills it out or not. Those people you're never going, you'renever going to convert anyway. And so i think there's some old thinking, like the conversion rate optimization principles that people are quoting here. They were built when you drove like 200 thousand people off gogolads and tried to get them to down lod your e book. One % of m cels mattered whether marketers hit their target or not.