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How Long Gone
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Creative Evolution and Collaboration
This chapter explores the speakers' journey in the creative agency world, reflecting on their growth and the integration of strategy into their work. Celebrating their 20th anniversary, they discuss the nostalgic influences of past advertising eras, the challenge of articulating creative ideas to clients, and the significance of teamwork in successful projects. Through lively banter, they highlight the delicate balance between creativity and the business demands of the industry.
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