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Why the Creator of Starbucks Rewards is Bullish NFTs

Empire

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Why Do You Need NFTs?

Forum 3 and the Starbucks cross functional internal team started to put together an architect to plan for Odyssey. And that's what's getting rolled out, you know, now this week. I think in general, like we live in this hyper digital world and the consumer is moving into a different mindset. The consumer wants to be more participatory in the brands it loves. So why can't you give them rewards and engagement that's not just linear?

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