You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data.
In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionize eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.
Garbage In, Garbage Out
Key takeaways:
- Triple Whale evolved from summary pages to cutting-edge tools like their Sonar integration with Meta Conversions API.
- Your data quality is key. Understanding where your marketing dollars are most effectively spent will unlock better RoAS.
- Feeding Meta better data through server-side connections transforms ad spend into ad gains.
- AI’s Promise and Paradox: Can we teach machines context? We debate whether AI can replicate the intuitive decision-making of a savvy e-commerce operator.
- Simplifying complex workflows might mean less visibility, but greater efficiency and creative freedom.
- [00:09:17] "Garbage in, garbage out. Clean data is the alpha and omega of decision-making." – Brian
- [00:19:39] "The internet used to be the Wild West—now it’s a privacy-conscious frontier." – Kellet
- [00:31:42] "If AI were a junior resource, it’s the one you’d micromanage." – Phillip
Associated Links:
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