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How to Fix the Most Powerful Thing in Your Business
In order to fix the most powerful thing inside of your business, I'm telling you guys right now it will take time and it will take dedication. When you get an objection, one of the best things to do is to actually lean into it. And what I have found is if you are having a sales conversation with someone based on a problem, then they almost always when you lean into the objection will end up buying. It has to be a problem that they're worth, that they're ready to pay to get fixed.