2min chapter

PG Essays cover image

Why Smart People Have Bad Ideas

PG Essays

CHAPTER

The Power of Making Something People Want

This chapter explores the importance of understanding what people want and encourages startups to focus on solving immediate and mundane problems. It discusses the difficulties smart people face in seeing things from other people's perspectives and highlights the success of Firefox as an example of combining raw brain power with creating something people want. The chapter concludes with the idea of skipping the learning phase and prioritizing the creation of products customers want.

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