3min chapter

Hidden Brain cover image

The Snowball Effect

Hidden Brain

CHAPTER

The Origin Story of Twitter

Most successful initiatives for social change grew from clusters of people in the network perifery who kind of grew a critical mass until they had enough support that they went up. Damon says, the exact same thing happens outside the political sphere. Take the example of something we talked about earlier, the rise of twitter. Yes, the origin story of twitter is quite interesting, because it is a story of perriferal growth, but it's also a story, surprisingly, of neighborhood growth.

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