Using Words That Only Your Smallest Viable Audience Understands

Use language that only your smallest viable audience understands or at least embraces. When you talk about kurf, k-e-r-f, a useful scrabble word and also something that woodworkers understand,. It has you come across as more expert than if you say the space that's made when the band saw cuts through the wood. Ben Davis from Greenville, South Carolina: I feel like I read superficially across all these different subjects and I haven't really become a master of any of them.