Navigating Social Media's Crisis: The Future of X

This chapter explores the disconnect between social media reality and advertiser concerns, particularly in light of recent controversies surrounding Twitter, now X. It highlights the consequences of leadership decisions on brand safety and user retention, drawing parallels to historical precedents like the YouTube Adpocalypse. The discussion culminates in speculations about the platform's future amidst challenges of competition, relevance, and the looming impact of AI on the social media landscape.