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A Catalyst's Dream, Like the Sandbox
Gita: I was always an outsider when you are a foreigner living in a foreign place. So knocking on the door of these business units is like it's a different country. They have their own culture, their own priorities and what are you doing things? And so having the skill to know how to embrace that and become credible quickly in that environment helped me a lot. You have to be somewhat fearless. Now it does help of course if you have a strong mandate from on high. It doesn't sort of completely fly open and they're working with open arms. But definitely that is necessary I think from time to time. If you get to the true end user, though, the people