How to Scale Up a Platform Business Model?

i wanted to give our students a chance to ask some questions. What was your strategy? How do you maintain that balance between suppliers and clients, both in terms of population size and mutual interest? So for us, we hacked it a by a chicken and egg problem. We built up supply with public land first, rite said we had supply, that brought us demand,. Then we were able to start layering in private land too, existing a demand that was already there. And so i think just setting good expectations.