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4min chapter
Using insights at the Boston Red Sox with Jon Hey
Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy
Are You a Fan, Customer, or Something Else?
The concept of fan and customer in insport. Almost half revenue comes from ticketing, we're hyperfocused on getting people to come to themway park. What we don't do nearly as well at we'veleared to walk promis is sponsorship or media rights. And thinkig what's the value of a reds span in japan? Wut i over put tock span in brazil? We actually gave up two home games against the yankees for that.
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