Own Your Future with Dean Graziosi cover image

Take the Shot or Lose the Chance w/ Alex Hormozi

Own Your Future with Dean Graziosi

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The Importance of Conviction in Sales

Conviction is the number one secret ingredient to sales. It's how much do you believe in the product that would map significantly more to what their closing percentage was than anything else. Because conviction is measurable and it is changeable it's also something that you can work on and you can outwork yourself doubt so if you're not like I didn't think the book was good that I would work on the book until I thought it was good and then my doubt would go away because I have evidence wow that I've done this thing to make it exceptional.

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