4min chapter

Hard Fork cover image

A.I. Beach + Vibes-Based R.T.O. + the ‘Black Mirror’ Quamputer

Hard Fork

CHAPTER

The Last Cannes Lions Ad Festival?

In the ad business, you really only have to do two things. You got to create the ads and then you have to sell them. Increasingly these are tasks that computers can do. But I think it's a very different question of when people will actually feel comfortable using these tools. It could be a little while before the ad agency goes fully make sense.

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