How to Reach New Audiences With Kickstarter

We've done three or four Kickstarter's over the years, waymaking was the one that was most successful. The obvious downfall for us with Kickstarter is it's a lot of intense marketing because you've just got that opportunity. So we're actually with our, so we've just done a caving book. It's very easy to find all the cavers in the world. They all drink in the same bar. And there will always be the world's best climber. You can often persuade those sort of people to book. But I think with us, strictly, hill walking, mountain running, we're climbing, mountaineering, while swimming, we can find those people quite effectively