Leveraging Market Position and Authenticity in Business

There's a lot of advice out there about how to deal with customer objections, and the vast majority of it talks about how to respond to the objections your customers bring up themselves. My method of controlling objections is different—I create objections before my customers can, and then I destroy them.

In this episode, I explain how you can turn anything to your advantage if you do it right, including objections. I also cover the key to using objections to increase conversions: giving your prospective audience a reason why.

CHAPTERS:

0:00 - Create objections

0:36 - The integrity of the offer

1:07 - More money = complications

2:05 - Give a reason why

2:48 - The NDA close

3:13 - Incontrovertible truth

3:41 - Selling a beta