Do You Know How to Personalize Your Cover Letter?

Every business looks at things in terms of a funnel their customer base. The first thing they've got to do is bring you in the door. Next step, maybe either get em to register an account or put something in a cart. Do an a b test on the web site. Expect to fail a lot. But a few things and increase that percentage. And let's talk about the conversion funnel now. They don't teach this kind of stuff in school. You're going to follow a similar process as far as your job search goes. A phone screening is your first step; there's lots of ways to break it down. I'll talk more about that next week.