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The Future of Oral Health Care
I think COVID really changed the way we think about our health. And there's a group that was really, really conscious about how do they improve their life and actually specifically time out sleep. There's a lot of students who are like, hey, what is your superpower, right? In order to get good grades and be focused, it's sleep. So some people have latched onto that and embraced it at the collegiate level. But I would say in terms of the target where we're seeing a natural group or people who want to improve, people who are looking for a solution.