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Measured Opinions #7: The GA4 PIVOT framework

The Measure Pod

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G a Four - Implementation and Validation

The biggest risk at this point is just not fully understanding g o four and the differences that it has between things at universal anletics and your bakin systems. If we ere assuming that it's working correctly and is not, it could cause some issues or delays down the line when we start utilizing this data. And again, prevents a tracking back to this step later on. Especiall ecomes to things at sessions and uses that have slightly different definitions in universal anletic and g o four.

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